Sunnystep
Year
2025
Deliverables
Campaigns
•
Packaging
•
Retail Visuals
Comfort you can feel at every step.

Sunnystep is built on a simple idea: comfort shouldn't be something you notice, it should be something that's just there, all day, from the first step to the last. The Singapore footwear brand takes that feeling seriously, and wanted everything around the shoe to feel the same way.

Burgo gave that idea a presence in the city and in people's hands. We created campaigns that turn the comfort of each style into a clear, optimistic message, each with its own color world, so the range feels light, warm and easy to like, much like the brand's name suggests.

The same feeling follows the shoe home. We designed the packaging as one family, from the box to the bag to the delivery parcel, so that opening a pair feels like a small moment of care rather than just a purchase.

In the Vivocity flagship, the brand comes to life in the space itself, through the walls, the signs and the uniforms of the team. The result is a store that doesn't just show the shoes, it makes you feel what it's like to wear them.

No items found.
More works