Carta Blanca
Year
2024
Deliverables
Visual Identity
•
Collaterals
•
Storefront
A space to create.

Carta Blanca is a floral, decor and events studio built around a simple promise: give people a blank page and the freedom to fill it. The brand needed a look that could hold flowers, tables and celebrations without competing with them.

Burgo developed the visual identity: a primary logo and a secondary mark, a soft palette of warm off-white and black with peach, salmon and cream, and a typographic system with a distinct voice for each side of the business. Insignia, patterns and an illustration style add the finishing details.

The signature line, “Un espacio para crear,” carries the idea everywhere the brand appears. We put it to work on Instagram posts, packaging such as scented candles, uniforms and event decor, so every piece feels like it belongs to the same room.

A set of brand guidelines keeps it all consistent as the studio grows from florist to full event partner.

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